Essie – Launch in pakistan

What is a girl, without her accessories? And not just any accessories, but, the accessory of a nail polish. Yes, it’s very true. Just having nail polish painted on your finger nails, can not only have you have a change in mood swings, but can change your whole look! After all, details are what are looked for.

Essie, the number one nail polish selling brand known for it’s  long lasting – “no chipping” and unique colors, is a choice of more than 7 million women across the globe as well as celebrities such as Rihanna, Oprah and Angelina Jolie – who have their personal favorite shades by Essie. The brand was found in New York City in 1981 by Essie Weingarten, which has now officially launched in beauty salons and clinics throughout Karachi brought to you by the very own L’oreal paris.

Essie said, “Essie isn’t an ordinary brand and it isn’t just nail polish. I wanted the colors to have a personality of their own and for women to treat them as their new best friend.”


The decor, as well as desserts, at the event were kept in accordance with that of the color pallete of Essie nail colors, which are over 120, that have been launched in Pakistan, but has planned to an addition to the colors in the near future . “An Evening with Essie!” at Olivetto in Karachi on Wednesday 26th June, was attended by beauty experts, journalists, designers and celebrities. Namely;  Director L’Oréal Pakistan Musharaf Hai, Sania Maskatiya and Ayesha-Somaya, Saba Ansari of Sabs, Shammal Qureshi of TONI&GUY, Meher Najeeb, Peng Qureshi, Redah Misbah of Depilex, Angie Marshall, Hina of Blush, Nida Rizki, Shaheen Raheem, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Mona J, Sehar Farrukh, Shaheen Saeed, Shehla Poonja and Ujala Zia of The Dressing Table; media personality Ayesha Omar along with members of the esteemed media. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA withpublic relations handled at Lotus.


“With the launch of Essie, we will be creating and building a new category in our professional business. We will be investing in nail education and as always, will be the trend setters of high-end quality.” Said Musharraf Hai.

Saniya Maskitiya wearing a Toy Watch and a Bottega Veneta Bag

Saniya Maskatiya wearing a Toy Watch and a Bottega Veneta Bag

The event was started with a red carpet get together, followed by a presentation by Sadia Shah where she introduced Essie, and it’s properties. The guests were provided with a nail bar where they chose their favorite shades from Essie and had a little fun nail do!


General Manager, L’Oreal Professional Products Division, said on the launch of Essie:

We are very excited to be introducing the world of Essie in Pakistan – with Essie, we are bringing a new category of nail color and care within our professional business. Essie will raise the bar in our salon industry with its cutting edge iconic colors that are ahead of trends and sophisticated quality. Essie is truly a style leader and color with personality and will resonate with every woman in Pakistan.”


The event was held at a restaurant in Karachi, having the guests a mouthwatering hi-tea, and plenty of desserts to choose from, by no other than the new cake queen in town, YUM by Amna.






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